![]() Then for giving their attention, users are paid in BAT (you are the customer, not the product )Įventually, advertisers will be able to run highly targeted ‘private ads’ on Brave. Eventually, the entire system will be decentralized and blockchain based.Īdvertisers will pay publishers based on how well they capture attention. It is not leaked to the internet by any means.Ĭurrently, Brave anonymizes your data in a centralized kind of way. It can pick up on what is most important to you, strip your identity from the data, and then provide feedback to content creators or publishers.Īll private data is kept on your device. However, Brave is more than a browser it is a machine learning powerhouse. If BAM metrics were collected traditionally, then your information would not be so private. User privacy is of utmost importance to Brave. ![]() The best part is, Brave does this without compromising your privacy. This is beyond what traditional scripts and cookies can do today. They can even figure which content on the page is most interesting based on your actions. Using something called ‘Basic Attention Matrix,’ (BAM) Brave can work out which webpages matter the most to you. ![]() And online, information is EVERYWHERE!Ī wealth of information creates a poverty of attention. Ever go to a crypto faucet or click on ‘You will never guess what this scantily clad actress did!’ links and get bombarded by ads, promos, and general electronic pollution? Kinda sucks.
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